Privacy Policy

Data controller: MS Solutions (SIA "Digital Transformation"), email: info@mssolutions.lv

What data we process and why

When you submit a contact form on our website, we receive your name, email address, company name, and, if provided, phone number. We process this data based on legitimate interest (GDPR Article 6(1)(f)) — to contact you regarding the requested service.

Providing personal data is voluntary. If you choose not to, we will be unable to contact you.

Cookies and analytics

Our website uses:

Google Analytics 4 — website usage analysis. Activated only after your consent.
Microsoft Clarity — session recordings for website improvement. Activated only after your consent.
Meta (Facebook) Pixel and Conversions API — advertising performance measurement. The browser pixel runs only after your consent. After you submit a form, we send a server-side "Lead" event to Meta containing hashed (SHA-256) data (email, phone, name) along with your IP address and User-Agent — this enables accurate ad attribution while protecting your privacy.

Analytics and marketing cookies are used based on your consent (GDPR Article 6(1)(a)). You can change your cookie preferences at any time by clicking "Cookie settings" in the website footer.

Data sharing

Contact form data is transferred to the CRM system Zoho, which may process data outside the EU. Data is stored on Microsoft Azure servers in Europe. Email notifications are sent via Azure Communication Services. Hashed conversion data is sent to Meta Platforms, Inc. (USA) for advertising performance measurement under the EU-US Data Privacy Framework.

Your rights

You have the right to:

request access to your data, its correction or deletion,
restrict or object to data processing,
file a complaint with the Data State Inspectorate (www.dvi.gov.lv).

To exercise your rights, contact info@mssolutions.lv.

Data retention

We retain contact form data for as long as necessary for communication purposes, but no longer than 2 years.

Last updated: February 2026